Without the Internet and convenience of at-home delivery, I would wear one outfit every day like SpongeBob Squarepants and own one crusty, expired lipstick.
I hate shopping, which is an unexpected statement from someone who has spent the past four years working in the fashion industry. But, I hate it nonetheless.Having an introverted personality doesnt help — bustling stores housing infinite inventory are over-stimulating and exhaust me before I can even find what Im looking for.
Sales associates are the worst, because they follow you around and peer pressure you into buying a million things you dont need. No, Bath & Body Works, I do not want to buy an extra hand cream to get four thousand more for free.Or, theyearnestly try to offer recommendations that are completely off, wrong, bad, horrible and ew.
This is the case with foundation, which is arguably the most important item of makeup needed to make you look hot and perfect. I mean, they call it base for a reason.Typically, drug store foundations limit your options to shades of pink or ashy dark brown, which leaves everyone in the middle of that spectrum out of luck — awesome.
As a woman of color (a yellow-toned light brown, veering on jaundice during the winter), I struggle with finding a foundation that is not only the right shade, but also the right texture and formula for my skin.
It doesnt matter how accurate Sephoras Pantone Color IQ system is, because you still select the closest matching foundation to your real skin color. It doesnt always work — trust me, I have the return receipts to prove it — and that sh*t is too expensive for trial and error.
So, I stopped doing that.
Instead, I began using MATCHCo,a custom-blending foundation service with an accompanying app that uses your iPhone camera and flash to analyze your skin tone and create the perfect shade in less than two minutes. For real, I matched my foundation while watching “Love & Hip Hop,” and never left my couch. Its mad easy.
I was pretty skeptical of my iPhone camera’s ability to accurately detect my skin tone in incandescent lighting, but it actually worked! The MATCHCo app first instructs you to calibrate your phone camera by tapping its focus over a sheet of white paper. Then, with the flash shining, you continue to tap your camera onto your wrists, forehead and cheeks.